(eWebWire.com) June 06, 2010 — WORLD WIDE WEB, June 06, 2010 (FOR IMMEDIATE RELEASE) — While monitoring their spending, many have found it acceptable to invest a portion of their savings in select household items and that includes outdoor entertaining. Roughly 45 percent of outdoor entertainers purchased some type of related product in the past 12 months.

Furthermore, consumers in the highest income bracket of $75k were more likely to rate retailers’ efforts as only being “good,” compared to those in the lower income breaks. Higher income consumers also tend to pay closer attention to style when purchasing outdoor entertaining items, such as outdoor furniture, water fountain/décor, fire pits/outdoor fireplaces, as well as items from the electronics categories like speakers.

“Manufacturers and retailers who deliver the best assortment, at key price points, along with an educated sales force, and outstanding customer service will continue to have the greater advantage and successfully draw consumers into their stores,” said Sonja Vukas, CEO of VRM.

About Vukas Research Marketing
VRM is a global provider of consumer and retail market research information for a wide range of industries. VRM provides critical consumer behavior and point-of-sale (POS) information and industry expertise across most industries. VRM helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.Headed by Sonja Vukas, the corporate office is located in Phoenix, AZ.